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A Guide to Facebook Ads for Skincare Brands
If you’ve been in the e-commerce game for a while, you’ll know that paid advertising should be a key element of your digital marketing strategy. In particular, Facebook Ads should be your best friend....
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Is Performance Max Worth It? The Truth
I have a pretty bold claim: if you’re currently running a performance max campaign on Google Ads, you’re almost certainly doing it wrong. In my opinion, the answer to the question “Is performance max...
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What You Need to Know About Google Paid Ads Keyword Match Types
Google Ads has been changing the definition of keyword match types for many years. At this point, the only things that remain constant when it comes to Google Ads keyword matches are change and...
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An Ad Agency Owner’s Guide to How You Can Make Effective Ads
If your ad creative is broken, you’re not alone. In fact, this is such a common issue that I made a whole YouTube video about the topic. Many business owners try to get photos and videos, either...
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A Guide to LinkedIn Audience Building: Unveiling the Art of Precision Targeting
LinkedIn, often hailed as the professional hub of the internet, has emerged as a powerhouse for paid advertising. While it may not be a new advertising platform, the way that it’s revolutionised paid...
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Mastering the Art of LinkedIn Lead Gen Forms
If you’ve ever used paid ads, especially in the B2B industry, the chances are that you already know all about LinkedIn lead gen forms. But knowing about something isn’t enough to make it work to your...
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An Expert’s Opinion on Alex Hormozi Paid Ads
Alex Hormozi is the Zeus of the entrepreneurial Olympus. He’s the go-to guru for many people who want to create their own business empires. And sure, he might be a big, jacked American dude on the...
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The Google Ads Brand Campaign Pandemic
The Google Ads universe is massive. In fact, it could probably rival the Marvel Cinematic Universe (although I think we can all agree that watching superhero movies is more fun than doing Google Ads)....
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Google Ads Tracking Tips: Navigating the Conversion Tracking Maze
If we were to view Google Ads through a mythological lens, conversion tracking would be a labyrinth, and the Google Ads platform the minotaur we need to conquer. When you look at it that way, figuring...
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Unleashing the Magic of LinkedIn Ads Tracking
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Hidden Meta Ads Data That Facebook’s Been Keeping From You
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A Deep Dive into LinkedIn Ads Remarketing
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A Step-by-step LinkedIn Remarketing Tutorial
LinkedIn isn’t like other social media platforms where you simply spend hours engaging with cat videos and commenting on your friends’ posts. Sure, it is a social network, and it is great for forming...
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11 Levers to Help You Multiply Google ROI
Google Ads is an incredibly popular ad network. If you want to make the most of your Google Ads campaigns, you need to find ways to improve upon your return on investment – or your Google Ads ROI. In...
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The Sneaky Meta Attribution Change Facebook Doesn’t Want You to Know About . . .
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How to balance Meta Ads Testing
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The Must-Know Google Responsive Search Ads Tips
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The North Pole of LinkedIn Ads: Cold Audiences
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How Do You Achieve a Lower Cost Per Acquisition? And is it Always the Right...
In the paid ads world, a lower cost per acquisition is like a golden egg – rare, highly sought after, and quite possibly impossible to obtain. Every business owner running their own ads is always on...
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To Pay or Not to Pay (Also Known as: Should I Use a Paid Ads Agency?)
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